In your store admin, 

First, duplicate the LED product to a funnel product.

1. T-REX

2. Products

3. Search "LED"

4. Find "Moon Bear Led Night Light"

5. Click "Copy to Funnel Product" icon on the far right next to the listing

Add the funnel product to your funnel campaign

1. T-REX

2. Funnel Campaigns

3. LED Night Lights (click to edit)

4. Under Select Products find "Moon Bear Led Night Light"

5. Click the "+" add button

6. Click the Update button to save the funnel campaign changes